Why read Value First, Then Price?

Book cover of Value First, Then Price: Building Value-Based Pricing Strategies

Book description

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a…

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Why read it?

1 author picked Value First, Then Price as one of their favorite books. Why do they recommend it?

Kate Vitasek

Author

I love how this book challenges strategic sourcing leaders to think of procurement as an enabler to create value for their organizations. This book notes one of the big lessons in modern procurement is that cost does not equal value. The book does a good job of articulating how a price-focused mindset limits the ability of suppliers to create value beyond standardized offerings. The editors have also recruited some of the world’s best thought leaders who share their insights in various chapters on how to make the shift from price to value, including providing wonderful examples of how to put…

From Kate's list on strategic sourcing.