Why read UX Magic?

Book cover of UX Magic

Book description

It takes conviction to title a user experience book that stands solidly on a cognitive science foundation as “Magic” but through the practice of the Semantic Interaction Design method this breakthrough book introduces, you will appear to many as possessing superhero UX powers. The Semantic IxD method is laser focused…

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Why read it?

1 author picked UX Magic as one of their favorite books. Why do they recommend it?

Jeff Johnson

Author

I like this book because it fills a gap in the UI/UX design process: getting from requirements to a final design.

The title – UX Magic – is actually an insider joke among UI/UX designers: many software development managers believe expert UX designers somehow magically conjure up good designs from requirements. There’s nothing magic about it.

Instead, we use knowledge of human perception, cognition, and learning, task analysis, conceptual analysis, UX design guidelines, prototyping, and usability testing to narrow down and weed out design alternatives and progress towards good designs.

Dan’s book explains how to do that.

From Jeff's list on making digital technology usable and useful.