Book cover of To Serve God and Wal-Mart: The Making of Christian Free Enterprise

Book description

In the decades after World War II, evangelical Christianity nourished America's devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked To Serve God and Wal-Mart as one of their favorite books. Why do they recommend it?

Having grown up in a southern evangelical family in the 1980s and ‘90s, I never understood why my parents, like other southerners, were such staunch supporters of Sam Walton and Wal-Mart, when the chain store's economic approach of buy low, sell low, eroded small-town life. Then I read Moreton's book and it all made sense.

If you love To Serve God and Wal-Mart...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Want books like To Serve God and Wal-Mart?

Our community of 12,000+ authors has personally recommended 100 books like To Serve God and Wal-Mart.

Browse books like To Serve God and Wal-Mart

Book cover of Secure the Soul: Christian Piety and Gang Prevention in Guatemala
Book cover of One Nation Under God: How Corporate America Invented Christian America
Book cover of Consuming Religion

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,298

readers submitted
so far, will you?

📚 If you like To Serve God and Wal-Mart, you might also like...

Book cover of Portrait of an Artist as a Young Woman

Portrait of an Artist as a Young Woman by Alexis Krasilovsky,

Kate from Jules et Jim meets I Love Dick.

A young woman filmmaker’s journey of self-discovery, set against a backdrop of the sexual liberation movement of the 1970s and 1980s. In Portrait of an Artist as a Young Woman, we follow Ana Fried as she faces the ultimate…

Book cover of Dark Fae Outcast

Dark Fae Outcast by Autumn M. Birt,

Trapped in our world, the fae are dying from drugs, contaminants, and hopelessness. Kicked out of the dark fae court for tainting his body and magic, Riasg only wants one thing: to die a bit faster. It’s already the end of his world, after all.

But while scoring his last…

5 book lists we think you will like!