Why read The Weather Channel?

Book cover of The Weather Channel: The Improbable Rise of a Media Phenomenon

Book description

Twenty years ago, who'd have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? And that a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help…

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Why read it?

1 author picked The Weather Channel as one of their favorite books. Why do they recommend it?

Louis Gump

Author

This book tells the story of how a local media company created one of the most trusted brands in the world. It has special meaning to me because of my experiences working at The Weather Channel. I know many of the people who contributed to the company’s success, and I respect them even more because of their sincere dedication.

This book also shows how to participate in successive waves of innovation over time—with vision, risk tolerance, and sound judgment. It shows a group of leaders who really saw the future and then dared to create new content, technology, and business…

From Louis' list on innovation within larger organizations.