Why read The Ten Faces of Innovation?

Book cover of The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Book description

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At…

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Why read it?

1 author picked The Ten Faces of Innovation as one of their favorite books. Why do they recommend it?

Rupert Scofield

Author

This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches. I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it. I also found The Cross-Pollinator…

From Rupert's list on learning how to survive as an entrepreneur.