Book cover of The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Book description

'One of the best business books I've read in years.' BILL GATES
THE #1 NEW YORK TIMES BESTSELLER
A SUNDAY TIMES BOOK OF THE YEAR 2019
_____________________________

The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of…

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Why read it?

3 authors picked The Ride of a Lifetime as one of their favorite books. Why do they recommend it?

This is an amaxing book. It was like visiting a parallel universe, to travel alongside Robert Iger during his years at the helm of a corporate behemoth like Disney. I just found it so eye-opening, and in many ways, terrifying. When a company gets that large, the decision making process can be really centralised - which is something Iger successfully changed. Learning how Iger and Steve Jobs collaborated to fix the fallout between Pixar and Disney was fascinating, and the friendship between Jobs and Iger was beautiful. Iger seems like an incredible person and I am in awe of him.

Business books tend to be stuffy and over technical, but Iger’s book was the model I was going after when writing my own book. Iger shares the hits and misses (but mostly hits) of his time running one of the most prestigious brands the world has ever seen. But even though they’re mostly showbiz and Disney-focused, any human can relate and learn from his stories.

Stepping in to helm an already successful company seems like a walk in the park (pun intended)…but being able to read about how Iger turned an already successful business into an even more successful corporation through growth strategies, mergers, and acquisitions of other highly successful studios (Twentieth Century Fox) and IP (Marvel, Pixar, Star Wars) was just exhilarating. To read about his thought process in his own words was both educational and inspiring. 

From Frederick's list on Hollywood insiders.

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