Book description
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when…
Why read it?
1 author picked The Race Card as one of their favorite books. Why do they recommend it?
This book transformed the way that I understood racist messaging. It’s a richly detailed history of racist political campaigning, but its centerpiece is a riveting deep dive into the Willie Horton ad from 1992, which arguably changed the course of history by bringing us the first President Bush and, therefore, the first Gulf War (and all that followed from it).
Mendelberg shows how this ad—and others like it— can act on viewers’ racism without their awareness. Importantly, she shows how this can happen even if viewers actively want to avoid being racist.
From Jennifer's list on how manipulative language stokes racism.
If you love The Race Card...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like The Race Card?
Our community of 13,000+ authors has personally recommended 100 books like The Race Card.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,395
readers submitted
so far, will you?
📚 If you like The Race Card, you might also like...
In Bad Faith
Nelson West, a former Chicago homicide detective, is hired by wealthy heir Lionel Bing to discreetly help “fix” scandals and legal problems for his father’s wealthy friends.
Bing, a brilliant but troubled investigator, suffers from PTSD symptoms as a result of being kidnapped and witnessing the murder of his mother…
Your Sun Will Rise Again
Your Sun Will Rise Again is a powerful collection of poetic reflections on hope, resilience, and the human spirit. Written with sincerity and depth, these poems speak directly to those navigating life’s challenges, offering comfort, clarity, and quiet strength in difficult moments.
Through simple yet profound language, the book reminds…
