Book description
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when…
Why read it?
1 author picked The Race Card as one of their favorite books. Why do they recommend it?
This book transformed the way that I understood racist messaging. It’s a richly detailed history of racist political campaigning, but its centerpiece is a riveting deep dive into the Willie Horton ad from 1992, which arguably changed the course of history by bringing us the first President Bush and, therefore, the first Gulf War (and all that followed from it).
Mendelberg shows how this ad—and others like it— can act on viewers’ racism without their awareness. Importantly, she shows how this can happen even if viewers actively want to avoid being racist.
From Jennifer's list on The best books on how manipulative language stokes racism.
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