Book description
Book by Heale, M. J.
Why read it?
1 author picked The Presidential Quest as one of their favorite books. Why do they recommend it?
Heale’s book is a classic look at how Early Republic presidential candidates and presidents curated their public image. Reading it made me realize how much political mythology was deliberately crafted during the early decades of the U.S. presidency, an obvious point in hindsight and a particularly important one in thinking about the contemporary relevancy. I gain new insights every time I read it.
From Mark's list on early U.S. presidential campaigning.
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