Why read The Phoenix and the Unicorn?

Book cover of The Phoenix and the Unicorn: The Why, What and How of Corporate Innovation

Book description

Coming soon!

Explore

Topics

Genres

Coming soon!

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Phoenix and the Unicorn as one of their favorite books. Why do they recommend it?

Steven Van Belleghem

Author

Delivering an outstanding customer experience isn't just about tweaking minor details; it's about continuously reinventing oneself to align with evolving customer expectations.

I found this book unputdownable because it presents a wide array of cases from large companies that have undergone transformative reinventions, akin to a phoenix rising from the ashes.

Peter's skill as a storyteller is exceptional, and his deep, personal involvement in these narratives elevates this book to my all-time favorite on the topic of business reinvention to remain valuable to customers.

From Steven's list on From Steven's list on acheiving an awesome customer experience.