Book cover of The Moral Premise: Harnessing Virtue & Vice for Box Office Success

Book description

The Moral Premise reveals the foundational concept at the heart of all storytelling and successful box office movies. In concrete terms it explains how you can create your own success and, in the process, entertain, delight, challenge, and uplift this generation and the ones to come.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Moral Premise as one of their favorite books. Why do they recommend it?

As the title suggests, Williams’ book focuses on identifying the Moral Premise at the heart of your story idea and building around it. It’s a very thematic approach to storytelling. This Moral Premise essentially breaks the story into four components: a positive “virtue”, a negative “vice”, desirable consequences (success), and undesirable consequences (defeat). You can use this to create a simple structure of “Vice leads to undesirable consequences (defeat), while Virtue leads to desirable consequences (success)”. I'm admittedly oversimplifying it, but it's a great tactic to get to the heart of your story's theme and strengthen your narrative. 

From Marshall's list on story structure.

If you love The Moral Premise...

Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

Want books like The Moral Premise?

Our community of 12,000+ authors has personally recommended 100 books like The Moral Premise.

Browse books like The Moral Premise

Book cover of Screenwriting 101
Book cover of My Story Can Beat Up Your Story: Ten Ways to Toughen Up Your Screenplay from Opening Hook to Knockout Punch
Book cover of Stealing Hollywood

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,366

readers submitted
so far, will you?

📚 If you like The Moral Premise, you might also like...

Book cover of Marriage and Fatherhood in the Nazi SS

Marriage and Fatherhood in the Nazi SS by Amy Carney,

When I was writing this book, several of my friends jokingly called it the Nazi baby book, with one insisting it would make a great title. Nazi Babies – admittedly, that is a catchy title, but that’s not exactly what my book is about. SS babies would be slightly more…

Book cover of A Forgivable Indecision

A Forgivable Indecision by Shawn Jennings,

In 1913, a 15-year-old pregnant girl was found dead of apparent suicide. Dr. James Wilson, a new graduate and the first doctor ever to start a practice in this rural town, feels guilty over her death because of his delayed intervention.

He knows Bessie was raped by one of her…

5 book lists we think you will like!