Book cover of The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel and a Talking Moose

Book description

Rocky & Bullwinkle. Peabody and Sherman. Dudley Do-Right. George of the Jungle. Boris and Natasha. These cultural icons emerged fully-formed from the wittiest, most irreverent and shamelessly subversive cartoons ever, The Rocky and Bullwinkle show. The first cartoon to reach both kids and adults with its humour, the show has…


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Why read it?

2 authors picked The Moose That Roared as one of their favorite books. Why do they recommend it?

We have long admired creators Jay Ward and Bill Scott, whose clever, pun-filled, irony-infused, supremely self-aware TV world is a delight to discover at any age.

Here, author Keith Scott (himself a voice artist and animation historian, and no relation to Bill) spins the story of Bullwinkle J. Moose, Rocky the Flying Squirrel, and their friends and fiends (Boris and Natasha) and also covers creations before, during, and after the Bullwinkle run.

We have also happily indulged in his fan’s eye for detail in 100 pages of end notes minutiae, including every punny episode title.

From Harry and Walter's list on what TV is and how best to enjoy it.

A superbly written and researched history of the life and productions of the iconoclastic and highly influential American TV animation producer Jay Ward.

Best known as the creator of Rocky and Bullwinkle, Ward's ahead-of-his-time approach to satirical comedy would become a profound influence on multiple generations of animation and television fans.

Scott's book plays an important role in understanding how Ward's work came to be and why it continues to be a taproot text in animation history.

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