Book description
Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more…
Why read it?
1 author picked The Moment of Clarity as one of their favorite books. Why do they recommend it?
Authors Christian Madsbjerg and Mikkel Rasmussen run consulting company ReD, where they put anthropologists, sociologists, economists, journalists, and designers together to deeply understand humans in service of their clients. In The Moment of Clarity, the authors share their methods and approach via rich case studies, including their impactful work supporting LEGO in better aligning its products to its customers.
From Gregg's list on understanding user research.
If you love The Moment of Clarity...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
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