Will I love The Lost Art of Connecting?

“Help, I don’t know anyone” was the refrain that played over and over in my head when I moved to New York City after 30 years in Texas. Susan McPherson’s book came to my rescue. Challenging me to think about the experience and expertise I have, the book encouraged me to make connections based on how I could help others. “Make it about them,” McPherson emphasizes. “Understand their world and their circumstances and what you can offer.”

While it took soul searching, I did find ways to benefit others, from initiating introductions, to understanding challenges and finding a means to… show more.

Essential Skill #5 for Creatives: Connecting

Business is all about relationships and people do business with people they know, like, and trust. But if you hate networking, as many creatives do, it’s hard to build those essential relationships. That’s why this book is perfect for you. McPherson provides a simple framework for the much more useful skill of connecting with others. She makes learning it palatable and doable for introverts and makes an especially strong argument for why, in the 21st century, connecting is so essential to succeed in business.