Why read The Imagination Machine?

Book cover of The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

Book description

A guide for mining the imagination to find powerful new ways to succeed.

We need imagination now more than ever-to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work?…

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Why read it?

1 author picked The Imagination Machine as one of their favorite books. Why do they recommend it?

Rita Gunther McGrath

Author

This unusually formatted and provocative book delivers on its promise, which is that harnessing human imagination is a predictable, replicable process. Beginning with the first seeds of what gets our imaginations going (hint: when things aren’t chugging along as expected) to a recipe for how not to let those sparks die out as an idea becomes more mainstream, the book is chock full of examples, anecdotes, how to’s and more. And one of my favorite aspects of it is that it also has a multimedia guide to what BCG calls the “napkin gallery,” a virtual museum devoted to…

From Rita's list on The best books for understanding how breakthrough innovation happens.