Why read The Hidden Brain?

Book cover of The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Book description

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the…

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Why read it?

1 author picked The Hidden Brain as one of their favorite books. Why do they recommend it?

Jenny Grant Rankin

Author

I first fell in love with Vedantam’s way of weaving storytelling with research via his podcast Hidden Brain. When I found out he had written a book I was thrilled, and his written account of our unconscious minds did not disappoint. Vedantam doesn’t shy away from anything (terrorism, capital punishment, race, gender, politics…) in tackling why our reasons for thinking things are not what we believe them to be. He helps us understand the power (for good or for bad) of our “hidden brains” in a way you will never forget.

From Jenny's list on The best books on getting people to accept facts.