Why read The Future Normal?

Book cover of The Future Normal: How We Will Live, Work and Thrive in the Next Decade

Book description

This is a handbook for visionaries.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading…

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Why read it?

1 author picked The Future Normal as one of their favorite books. Why do they recommend it?

Zoë Routh

Author

This was an inspiring and motivating book.

The case studies of leaders, businesses, government, and agencies implementing new technologies for the improvement of work, agriculture, nutrition, productivity, and the climate is amazing.

My favourite case study snapshot is of Vivobarefoot footwear brand that partners with algae technology startup Bloom and their patented BLOOM foam - which takes harmful algae blooms out of waterways.

Shoes made out of algae blooms. By making shoes, it’s actually making the environment better. This is the ‘beyond net zero’ promise and potential. So cool.

The authors offer provocative ‘what if…’ questions at the beginning and…

From Zoë's list on leaders who want to lead for the future.