Book description
This book will help every executive--especially those middle managers caught in the middle, between bureaucratic structures and the need for profitability--deliver the organic growth that is demanded of them. It also will help their bosses--the C-Suite executives--unleash the corporate creativity lying dormant with the organization.
Why read it?
1 author picked The Catalyst as one of their favorite books. Why do they recommend it?
The Catalyst will inspire every manager who wants to create extraordinary growth in spite of the organizational roadblocks standing in the way. It is both a how-to guide and an inspirational you-can-do-it guide that provides both the pathway and the vision for creating change in organizations. It is the prequel to Jeanne Liedtka’s popular Designing for Growth and Designing for Growth Field Book which are my go-to workbooks for applying design thinking to projects. A must-read.
From Karen's list on mastering design thinking.
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