Why read The Black Image in the White Mind?

Book cover of The Black Image in the White Mind: Media and Race in America

Book description

Living in a segregated society, white Americans learn about African Americans not through personal relationships but through the images the media show them. "The Black Image in the White Mind" offers the most comprehensive look at the intricate racial patterns in the mass media and how they shape the ambivalent…

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Why read it?

1 author picked The Black Image in the White Mind as one of their favorite books. Why do they recommend it?

Frederick W. Gooding Jr.

Author

This book is excellent in providing quantitative data to demonstrate how well-meaning people often make negative racial associations based upon media content – this book really helps readers question to what degree we are influenced by or are impervious to media images.

While they do not focus on movies exclusively, they do thoroughly explain subtle racial patterns within mainstream media.

From Frederick's list on the impact of movies outside the theater.