Why read The Birth of Korean Cool?

Book cover of The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

Book description

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

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Why read it?

1 author picked The Birth of Korean Cool as one of their favorite books. Why do they recommend it?

Bruce and Ju-Chan Fulton

Author

At a time when academics tend to look down their noses at Korean popular culture (Hallyu, literally “the Korean wave”), which in recent years is driving popular culture worldwide, The Birth of Korean Cool is a refreshing analysis based on the supposition that Korea is finally “getting even” with the rest of the world for being underappreciated for thousands of years.

From Bruce's list on Hell Chosŏn.