Book description
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
-From The Behavior Gap
Why do we lose money? It's…
Why read it?
1 author picked The Behavior Gap as one of their favorite books. Why do they recommend it?
Finance doesn’t easily lend itself to humor, but Richards will make you laugh. His insights into the human mind, and human frailties are pure gold. In The Behavior Gap he examines the bad decisions that nearly all investors seem to make before they become good investors. You will recognize yourself in Richards’ words and in his whimsical and thought-provoking illustrations. This book is not so much about the optimal strategies of investing, but rather it focuses on the mindset needed to carry out those strategies. Yes, even we professionals can sometimes fall prey to portfolio-destroying greed, fears, and pie-in-the-sky thinking.…
From Russell's list on investing so that you profit, not your broker.
If you love The Behavior Gap...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like The Behavior Gap?
Our community of 12,000+ authors has personally recommended 100 books like The Behavior Gap.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,366
readers submitted
so far, will you?
📚 If you like The Behavior Gap, you might also like...
The Duke's Christmas Redemption
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Coyote Weather
Coyote weather is the feral, hungry season, drought-stricken, and ready to catch fire. It’s 1967, and the American culture is violently remaking itself while the country is forcibly sending its young men to fight in a deeply unpopular war.
Jerry has stubbornly made no plans for the future because he…
