Book description
In the 1960s, The Beatles would address like no other musical act a radical shift in the cultural mindset of the late twentieth century. Through tools of "electric technology," this shift encompassed the decline of visual modes of perception and the emergence of a "way-of-knowing" based increasingly on sound. In…
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Why read it?
1 author picked The Beatles and McLuhan as one of their favorite books. Why do they recommend it?
In addition to The Beatles, one of the great loves of my life has been the work of Marshall McLuhan.
In fact, I’ve written two books about him—Digital McLuhan (1999) and McLuhan in an Age of Social Media (2015/2024)—as well as numerous articles, and recorded audiobooks and podcasts about his explorations of media and their relevance to our current age.
I also had the pleasure of knowing McLuhan and his family, and working with him on several important projects. So, you can imagine my joy in discovering Thomas MacFarlane’s The Beatles and McLuhan.
From Paul's list on books about rock music.
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