The best books for understanding what's really important, from someone who doesn't have it all figured out

Book cover of Educated: A Memoir Book cover of Four Thousand Weeks: Time Management for Mortals Book cover of Happiness: A Very Short Introduction Book cover of The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter Book cover of Strangers to Ourselves: Discovering the Adaptive Unconscious

The best books to understand why voters often behave irrationally

Book cover of Who's in Charge? Free Will and the Science of the Brain Book cover of Chimpanzee Politics: Power and Sex Among Apes Book cover of Strangers to Ourselves: Discovering the Adaptive Unconscious Book cover of The Righteous Mind: Why Good People Are Divided by Politics and Religion Book cover of Democracy for Realists: Why Elections Do Not Produce Responsive Government

The best books to understand consumers (and your consumer self)

Book cover of The Science of Influence: How to Get Anyone to Say "yes" in 8 Minutes or Less! Book cover of The Opinion Makers: An Insider Exposes the Truth Behind the Polls Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of Strangers to Ourselves: Discovering the Adaptive Unconscious Book cover of Counselling for Toads: A Psychological Adventure

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Book cover of The Righteous Mind: Why Good People Are Divided by Politics and Religion Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of Chimpanzee Politics: Power and Sex Among Apes Book cover of Educated: A Memoir Book cover of The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter Book cover of Four Thousand Weeks: Time Management for Mortals

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Interested in self-perception, subconscious, and the unconscious mind?

Self-Perception 32 books
Subconscious 27 books
The Unconscious Mind 16 books