Why read Sexing La Mode?

Book cover of Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France

Book description

The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and…

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Why read it?

1 author picked Sexing La Mode as one of their favorite books. Why do they recommend it?

Christine Adams

Author

A major divergence in the nature of elite men's and women’s clothing styles took place in the eighteenth century that symbolized a new understanding of both femininity and French national identity. The fancy dress men wore at court transformed into the sober black suit of the male professional, while women’s clothing became increasingly ornate, fussy, and “feminine” in the modern understanding of the term. Jones links fashion and gender systems to social, cultural, and economic practices—including the rise of consumer culture—and demonstrates why the study of fashion and sexuality are far from frivolous.

From Christine's list on The best books on beauty and the politics of fashion.