Why read Rockonomics?

Book cover of Rockonomics

Book description

Alan Krueger, a former chairman of the president's Council of Economic Advisers, uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives.

The music industry is a leading indicator…

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Why read it?

1 author picked Rockonomics as one of their favorite books. Why do they recommend it?

Paul Saintilan

Author

I loved this book because it shows how economic forces are pushing us in the direction of a ‘winner takes all’ economy, both in the creative industries and more generally.

The scalability of digital creations, the impact of algorithms, bandwagon effects, network effects, and economies of scale are resulting in 1 percent of artists owning the majority of the pie. This has big implications for those working in the creative industries.

From Paul's list on management in the creative industries.