Book description
For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor's…
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Why read it?
1 author picked Retention Fundraising as one of their favorite books. Why do they recommend it?
If you value startling insights designed to raise or save £millions backed by a straight-talking, no-nonsense approach rooted in more than 50 years in his craft, this book is for you. Roger Craver is The Agitator, founder and writer-in-chief for one of America’s most respected and influential websites in the field of not-for-profit fundraising.
In this book, Roger tears open the facade of successful fundraising today to expose the flaws that are limiting fundraisers’ ability to raise more, thus condemning organisations to massive underachievement. I loved the fact that, on top of the author’s unrivalled expertise and insights, this…
From Ken's list on if you really want to change the world.
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