Book description
In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal…
Why read it?
1 author picked Represented as one of their favorite books. Why do they recommend it?
By looking at the role of influential Black marketing researchers and advertisers, Represented delves into the murky relationship between activist politics and the marketplace through the ads for cars and colas that featured African-Americans. By looking at the dissonance between segregated lunch counters and photographs representing happy, Black consumers, Greer links the ways that advertising fuels fantasies about individual and communal progress.
From Marcia's list on racial capitalism.
If you love Represented...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
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