Book description
The decade from 1954 to 1964 was one of America's great shopping sprees. Never before were there so many people able to acquire so many things, and never before was there such a choice. Thomas Hine calls it Populuxe--populism and popularity and luxury, plus a totally unnecessary "e" to give…
Why read it?
1 author picked Populuxe as one of their favorite books. Why do they recommend it?
Populuxe was the first book I read that connected art, consumerism, and industrial design in clear, pointed, and witty language. Hine, an author as well as a critic for the Philadelphia Inquirer, covers what he calls “America’s spending spree” decade (1954-1964), by showing the connections revealed by shoppers’ choice of cars, homes, furniture, and appliances. Populuxe resonated for me because Hine wielded the tools of the critic and the historian and explained the art and design influences to be found in dishwashers, tailfins, and Naughyde. My curiosity about why people buy certain products was piqued by Hine’s analysis and showed…
From John's list on The best books to explore American consumer culture.
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