Book description
Based on careful study of the Greek text and informed by the best modern scholarship, the second edition of this highly acclaimed translation offers the most faithful English version ever published of On Rhetoric. Updated in light of recent scholarship, the new edition features a revised introduction--with two new sections--and…
Why read it?
1 author picked On Rhetoric as one of their favorite books. Why do they recommend it?
I love tracing things back to their roots. Rhetoric was the first discipline devoted to the study of language, and this was the first book written on that subject. Although it’s over 2,000 years old, many of Aristotle’s insights floor me with their timely relevance.
Aristotle was the first to explain how language creates emotional effects and how negative emotions especially prompt us to act. Because it feels as though emotions well up inside our bodies, we feel that what stirs them must be real. Negative emotions are particularly persuasive in this regard because, Aristotle observed, we enjoy feeling them.…
From Robin's list on transforming how you think about language.
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