Book description
Is the ability to creatively tackle problems innate or can it be learned? Like most human traits, both answers are correct. Some people are inherently more innovative than others. But, just like maths, or writing, everyone can improve with practice. Tina Seelig, PhD teaches creativity every day in her courses…
Why read it?
1 author picked Ingenius as one of their favorite books. Why do they recommend it?
This book is a practitioner’s guide to applied creativity in business, from yet another Stanford University professor. What is it about Stanford? I learned Design Thinking at Stanford, and I’ve had the honor of spending time with Tina Seelig. In many respects, this book is volume two of Creativity in Business a few decades apart. She introduces a conceptual model she calls the Innovation Engine, which explains how creativity is produced on the inside…our “in-genius,”…but is then influenced by the outside world. For anyone looking to create something from scratch, this book is for you.
From Matthew's list on The best books on creative thinking.
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