Why read How the Gringos Stole Tequila?

Book cover of How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit

Book description

Once little more than party fuel, tequila has graduated to the status of fine sipping spirit. How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. But there's more to the story than tequila as upmarket drinking trend. Chantal Martineau spent several years…

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Why read it?

1 author picked How the Gringos Stole Tequila as one of their favorite books. Why do they recommend it?

Aaron Goldfarb

Author

Booze books can too often be overly positive, cheerleading for the industry at large; it’s rare you see one so incisive and damning.

Once nothing more than a headache-inducing frat house shooter, today tequila (and mezcal) has become the trendy spirit of those in the know…or those who want to seem like they are. But as Martineau details, the rapid expansion of this agricultural spirit into all bars, retailers, and marketplaces—much of it driven by, yes, gringos, some of them bold-faced names—has inherently ruined this beautiful spirit in many ways that may never be recovered.

From Aaron's list on books on booze from a booze expert.