Book cover of Great by Choice

Book description

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

2 authors picked Great by Choice as one of their favorite books. Why do they recommend it?

Good to Great is one of the best business books written, but it doesn't tell the full story. While Collins has other books, the most important companion to my prior recommendation is Great By ChoiceReally, these books should be seen as a Part 1 and a Part 2.

The elements in this book are every bit as important–specifically, the "20 Mile March" piece is one that continues to resonate with me. More battle-tested wisdom from one of the world's greatest business scholars.

Is this my favorite Jim Collins book? Maybe! It is honestly hard to choose. I own, and regularly re-read, all of them. I find Great By Choice to be the most practical of the set, giving the entrepreneur meaty things to consider as they build the strategy of their next company—or the next strategy of the one they’re currently leading!

If you love Great by Choice...

Ad

Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Want books like Great by Choice?

Our community of 12,000+ authors has personally recommended 100 books like Great by Choice.

Browse books like Great by Choice

Book cover of Good to Great
Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't
Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,210

readers submitted
so far, will you?

Ad

📚 If you like Great by Choice, you might also like...

Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

5 book lists we think you will like!