Book cover of Great by Choice

Book description

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

2 authors picked Great by Choice as one of their favorite books. Why do they recommend it?

Good to Great is one of the best business books written, but it doesn't tell the full story. While Collins has other books, the most important companion to my prior recommendation is Great By ChoiceReally, these books should be seen as a Part 1 and a Part 2.

The elements in this book are every bit as important–specifically, the "20 Mile March" piece is one that continues to resonate with me. More battle-tested wisdom from one of the world's greatest business scholars.

Is this my favorite Jim Collins book? Maybe! It is honestly hard to choose. I own, and regularly re-read, all of them. I find Great By Choice to be the most practical of the set, giving the entrepreneur meaty things to consider as they build the strategy of their next company—or the next strategy of the one they’re currently leading!

If you love Great by Choice...

Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

Want books like Great by Choice?

Our community of 12,000+ authors has personally recommended 100 books like Great by Choice.

Browse books like Great by Choice

Book cover of Good to Great
Book cover of Scaling Up: How a Few Companies Make It...and Why the Rest Don't
Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,340

readers submitted
so far, will you?

📚 If you like Great by Choice, you might also like...

Book cover of Foxfire in the Snow

Foxfire in the Snow by J.S. Fields,

It's a time of change, between magic and alchemy.

Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…

Book cover of The Main Gate

The Main Gate by Yvonne Kjorlien,

Dr. Elise Marquette has spent years burying the past—until the past refuses to stay buried.

Hired to join Earth’s first interstellar contact team, she hopes the vastness of space will finally offer distance from the ghosts of war and the wounds left by a mother who never let her be…

5 book lists we think you will like!