Why read Great by Choice?

Book cover of Great by Choice

Book description

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging…

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Why read it?

2 authors picked Great by Choice as one of their favorite books. Why do they recommend it?

Donald Summers

Author

Good to Great is one of the best business books written, but it doesn't tell the full story. While Collins has other books, the most important companion to my prior recommendation is Great By Choice. Really, these books should be seen as a Part 1 and a Part 2.

The elements in this book are every bit as important–specifically, the "20 Mile March" piece is one that continues to resonate with me. More battle-tested wisdom from one of the world's greatest business scholars.

From Donald's list on The most essential reading for nonprofit leaders.

Dan Purvis

Author

Is this my favorite Jim Collins book? Maybe! It is honestly hard to choose. I own, and regularly re-read, all of them. I find Great By Choice to be the most practical of the set, giving the entrepreneur meaty things to consider as they build the strategy of their next company—or the next strategy of the one they’re currently leading!

From Dan's list on The best books for new entrepreneurs and small business leaders.