Book description
As someone who has spent forty years in psychology with a long-standing interest in evolution, I'll just assimilate Howard Bloom's accomplishment and my amazement.-DAVID SMILLIE, Visiting Professor of Zoology, Duke University In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom-one of today's preeminent thinkers-offers us a…
Why read it?
1 author picked Global Brain as one of their favorite books. Why do they recommend it?
This book changed the way I see innovation and the forces that shape human progress. If you’re trying to create something new, you have to understand not just technology but the deeper evolutionary forces that drive human behavior. This book gave me a framework for why groundbreaking ideas often face resistance—and why that resistance is necessary for survival.
One of the most powerful concepts in the book is the tension between “conformity enforcers” and “diversity generators.” About 80% of people are wired to maintain the status quo, while a small minority push the boundaries of what’s possible. I’m one of…
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