Book description
A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food
'Popular science at its best' - Daniel Levitin
Why do we consume 35% more food when eating with one more person, and 75% more when with three?
Why are 27% of drinks bought on aeroplanes tomato juice?…
Why read it?
1 author picked Gastrophysics as one of their favorite books. Why do they recommend it?
Eating, one of my favorite daily rituals, is contiguous with my love of smelling and cooking. Most of what we consider to be the flavor of food arises from retronasal olfaction (the olfactory pathway from the back of the nose). And a great deal of our gustatory experiences are created from a confluence of multiple sensory channels within our headspace.
This piece of knowledge and many others are wonderfully covered in this book. Bringing to bear his cutting-edge research on mutli-modal perception, Spence provides what is to my mind the most enjoyable scientific introduction of gustatory perception and in particular…
From Benjamin's list on smell and flavor.
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