Will I love Franchise?

Marcia Chatelain documents the surprising but significant role that McDonald’s played in the civil rights movement. As community hubs, its outlets were sites of protests and bombings. Later, Black franchise owners sued the company for race discrimination. The Golden Arches symbolize the hope and exploitation of Black capitalism. This Pulitzer Prize-winning book is a smorgasbord of stunning detail, and I’m lovin’ it. 

This book is a wonderful example of how an author can explain but not judge the complexities and contradictions of our modern economy. Chatelain explains the role fast food franchising, and McDonald’s in particular, has played in African American economic and social life since the 1960s. What I found so striking about this was the honest ambivalence: McDonald’s sells unhealthy foods that contribute to obesity and other health problems, and it pays generally exploitative wages; but at the same time, owning a McDonald’s franchise can be a way for African American entrepreneurs to thrive and build both wealth and political… show more.