Book description
Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK.
Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from itā¦
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Why read it?
1 author picked Designing a World-Class Architecture Firm as one of their favorite books. Why do they recommend it?
Today, so many large, established architecture firmsā names have been replaced by initialsāSOM, HMC, ZGF, HOK, KPF, etc. Too many architecture professionals and students donāt realize or know the people behind the initials. To me, something is lost there. Putting a human face to global firm HOK, MacLeamy tells the stories of its foundersāGeorge Hellmuth, Gyo Obata, and George Kassabaumāalong with those of many other firm leaders. What really makes this book necessary for anyone who needs to understand the business of architecture (that is, every architect) is that the author weaves pertinent how-to-design-a-business lessons into the history of theā¦
From Julie's list on the art and profession of architecture.
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