Why read Creativity in Business?

Book cover of Creativity in Business: Based on the Famed Stanford University Course That Has Revolutionized the Art of Success

Book description

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

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Why read it?

1 author picked Creativity in Business as one of their favorite books. Why do they recommend it?

Matthew E. May

Author

Creativity in Business was the book that started it all for me in terms of creativity in business. I had just graduated from The Wharton School with my MBA, and I had no idea that business creativity was even a thing. Or even a possibility. I thought they were entirely different worlds, and never the twain shall meet. In this book, authors Michael Ray and Rochelle Myers made me want to go take their course at Stanford. As soon as they started talking about business as art and silencing the “voice of judgment,” I was hooked.

From Matthew's list on creative thinking.