Why read Changing Minds?

Book cover of Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds

Book description

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what…

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Why read it?

1 author picked Changing Minds as one of their favorite books. Why do they recommend it?

Kurt Mortensen

Author

I love the science behind influence and changing minds. This Harvard professor and psychologist shares the science and gets into the nitty gritty of shifting someone’s beliefs. I love to geek out on the studies and charts that are shared in this book. He provides a process for persuasion and how to influence in stages. He helps us realize we all persuade and influence every day and in every career.

From Kurt's list on The best books to inspire, motivate, influence, and become more charismatic.