Why read Change by Design?

Book cover of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Book description

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design…

Explore

Topics

Genres

Business

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Change by Design as one of their favorite books. Why do they recommend it?

Muhammad Mashhood Alam

Author

This is a book that describes why design thinking can be a powerful tool for innovation and problem-solving.

Brown argues that traditional approaches to problem-solving often rely on linear and analytical thinking, which can be limiting when it comes to addressing complex and multifaceted challenges.

Brown presents a framework for design thinking that emphasizes empathy, experimentation, and collaboration.

I found numerous examples of individuals and organizations in the book that have successfully used design thinking to create innovative solutions to a wide range of problems, from improving healthcare to redesigning public spaces.

I found practical strategies of applying design thinking…

From Muhammad's list on design thinking, innovation, and entrepreneurship.