Why read Buying Into the Regime?

Book cover of Buying Into the Regime: Grapes and Consumption in Cold War Chile and the United States

Book description

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces…

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American history

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Why read it?

1 author picked Buying Into the Regime as one of their favorite books. Why do they recommend it?

Allyson Brantley

Author

You’ll never look at table grapes the same after reading Tinsman’s excellent Buying into the Regime. Her book takes a different approach from the texts above – instead of looking at a single movement, she focuses on a single industry (Chilean grapes) in multiple contexts: cultivation in Chile, Cold War consumption in the United States, and consumer activism and grape boycotts in both nations. The result is a remarkable transnational history that underscores how consumption itself is a “terrain of political struggle.” Tinsman’s expansive perspective, which engages a number of different fields, also offers lessons for activists in the…

From Allyson's list on boycotts & consumer activism.