Book description
Social Capital, the advantage created by location in social structure, is a critical element in business strategy. Who has it, how it works, and how to develop it have become key questions as markets, organizations, and careers become more and more dependent on informal, discretionary relationships. The formal organization deals…
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Why read it?
1 author picked Brokerage and Closure as one of their favorite books. Why do they recommend it?
Do you want a serious look at the science behind how people and firms work together, and how they can draw advantages from it. Read this book first. It describes the main principles that determine what networks are best and who draws the benefits from them – remember, networks create value and distribute value! It presents the underlying research but is written in a way that is easy to follow. Our book on alliances draws from the same ideas, made even more practical, so the two are great to read together.
From Henrich's list on business alliances and collaboration, and power.
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