Why read Brainwashing?

Book cover of Brainwashing: The science of thought control

Book description

Throughout history, humans have attempted to influence and control the thoughts of others. Since the word 'brainwashing' was coined in the aftermath of the Korean War, it has become part of the popular culture and been exploited to create sensational headlines. It has also been the subject of learned discussion…

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Why read it?

1 author picked Brainwashing as one of their favorite books. Why do they recommend it?

Steve Vigdor

Author

I love this book because it reveals that we are all creatures of neuronal habit, which brainwashers exploit to their own benefit. The neurons that trigger most frequently tend to dominate our thoughts. I see how the brain science revealed in Taylor’s book helps to account for our current Age of Misinformation.

With advertiser-click business models, social media allows would-be brainwashers to repeat and spread their messages beyond their former wildest imaginations. They need only plant a misinformation seed to see it spread virally by users whose neurons have been preconditioned to accept and like the message. I feel that…

From Steve's list on The best books about science that should inform public policy.