Why read Blown to Bits?

Book cover of Blown to Bits: How the New Economics of Information Transforms Strategy

Book description

Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a…

Explore

Topics

Genres

Business

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Blown to Bits as one of their favorite books. Why do they recommend it?

Niraj Dawar

Author

This book described the economics of the internet age as the web was taking off. It remains a classic in that it not only predicted many of the transformations that were to play out on the web, including social media, and it continues to be useful as a template for predicting the coming transformations that will be wrought by Web3 and Blockchain.

From Niraj's list on The best books on marketing strategy.