Book description
Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant,…
Why read it?
1 author picked Blink as one of their favorite books. Why do they recommend it?
Blink is a book about how you already know what you don’t know. Malcolm Gladwell breaks down how our instincts and “gut feeling” are always emotional reactions. Those instincts are based on past experiences and knowledge built over time. However, these instincts, whether they are acted upon or not, can be extremely valid even though we have trouble articulating it more than a “sixth sense.”
Explaining how these instincts are developed and (more importantly) learning how to break them down in a way to communicate them in a meaningful way is how many leaders develop emotional intelligence and business acumen.
From Cassmer's list on developing an entrepreneurial instinct.
If you love Blink...
Expand, Grow, Thrive
"I've poured through quite a few books about brands and this one definitely stood out. I viewed it as a business plan for one's brand. Pete does a nice job of breaking down the components that qualify a brand as having significance in the marketplace. An excellent read. Definitely worth…
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