Why read Black On Madison Avenue?

Book cover of Black On Madison Avenue

Book description

"Black on Madison Avenue" tells the shocking truth about one of the most un-diverse white-collar professions in America.

"Black on Madison Avenue" tells the explosive stories that Madison Avenue doesn't want you to read.

"Black on Madison Avenue" reveals the incredible experiences of a Black man who has spent 40+…

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Why read it?

1 author picked Black On Madison Avenue as one of their favorite books. Why do they recommend it?

Robin Landa

Author

Finally, a book that presents stories demonstrating that multicultural marketing is far more than a thin incremental layer on top of existing consumer advertising campaigns. Robinson shows how multicultural marketing does genuine “heavy lifting” with strategic insights and breakthrough creative work that stands out.

He explains that multicultural marketing was innovative in ways that preceded the rest of the industry by over a decade. Robinson makes the case for representation personal yet universal and pulls back the curtain on how the industry’s words often do not match their actions concerning diversity, equity, and inclusion.

As an educator, I will…

From Robin's 3 favorite reads in 2023.