Will I love Black On Madison Avenue?

Finally, a book that presents stories demonstrating that multicultural marketing is far more than a thin incremental layer on top of existing consumer advertising campaigns. Robinson shows how multicultural marketing does genuine “heavy lifting” with strategic insights and breakthrough creative work that stands out.

He explains that multicultural marketing was innovative in ways that preceded the rest of the industry by over a decade. Robinson makes the case for representation personal yet universal and pulls back the curtain on how the industry’s words often do not match their actions concerning diversity, equity, and inclusion.

As an educator, I will… show more.