Book description
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life…
Why read it?
1 author picked Beyond Pleasure and Pain as one of their favorite books. Why do they recommend it?
This book is the exact opposite of my first choice: a not-so-easy read by an Oxford academic and a truly weighty tome!
But, for those who love detail, detail, detail, this is a wonderful read: exhaustive, comprehensive, and challenging: take his citation – “brain activity is what determines behavior, and so the only behavioral problem becomes that of accounting for inactivity”. Wow, with our current numbers of unemployed in the UK, isn’t that challenging?
From James' list on understanding and activating motivation.
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