Book description
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include:How community relates to the emotional connections developed via social media…
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Why read it?
1 author picked Belonging to the Brand as one of their favorite books. Why do they recommend it?
Being a marketing professional who now teaches graduate and undergraduate classes I must always keep up with the changing landscape of marketing practices. Mark Schaefer is always great at seeing patterns and predicting the future of marketing. In Belonging to the Brand he outlines a future where marketing is less about the traditional forms of promotion and advertising. Companies will succeed by forming real human relationships and creating communities with their customers. I believe this will be even more important with the advancement of artificial intelligence. People will crave more than ever genuine human relationships and interactions.
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