Why read Before You Know It?

Book cover of Before You Know It: The Unconscious Reasons We Do What We Do

Book description

'John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.' - Malcolm Gladwell, author of Blink and David and Goliath

How much of what we say, feel and do is under our conscious control? How much…

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Why read it?

2 authors picked Before You Know It as one of their favorite books. Why do they recommend it?

Robert A. Prentice

Author

Yale professor John Bargh is a wonderful writer and a great storyteller.

We all know that our minds operate at both a conscious and an unconscious level, but not until I read this book did I realize how much happens at the unconscious level and that this helps explain everything from how getting a flu shot affects our attitudes toward immigration to how having power can induce us to try to unfairly advantage people we perceive to be like us at the expense of “out-group” members.

From Robert's list on ethics explaining why good people do bad things.

Stefan Falk

Author

This excellent book explores the power of the unconscious mind and in how it shapes our thoughts, feelings, and behaviors.

Our unconscious mind plays a much bigger role in our behavior than we realize. In fact, much of what we do is driven by unconscious processes.

The book provides a range of practical advice for using the insights from research on the unconscious mind to improve our lives, including setting goals, making better decisions, and forming better habits.

From Stefan's list on achieving limitless success, well-being, and happiness.