Why read A Business and Its Beliefs?

Book cover of A Business and Its Beliefs: The Ideas That Helped Build IBM

Book description

This is the timeless business book that still brings perspective and guidance to today's bottom-line executives. When first published in 1963, IBM CEO Thomas Watson Jr.'s "A Business and Its Beliefs" gave readers an unprecedented look inside IBM's executive offices. Watson-son of IBM's founder - candidly discussed how the company…

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Why read it?

1 author picked A Business and Its Beliefs as one of their favorite books. Why do they recommend it?

Grant Tate

Author

This book, the transcript of Thomas J Watson Jr.'s 1963 lecture at Columbia University, describes the core values on which the IBM corporation was built: respect for the individual, best customer service of any company in the world, excellence in everything we do. The small book is rich with guidelines for good management and examples of real-life incidents where the principles were applied.

Watson's book is fundamentally important today because it provides a foundation for understanding how IBM, the company for which I invested much of my career, lost its way when it deviated from Watson‘s core values.

From Grant's list on disillusionment and transformation.