Why I love this book
He was the CEO who famously coined the slogan “We Try Harder” in the ‘60s, signaling Avis's transition from obscurity to Hertz’s top rental car competitor.
The book is irreverent, witty, wise, and brutally honest about the perils of executive egotism and corporate board indolence. Published in the late ‘60s, the book has withstood the test of time.
I was working as a consultant for McKinsey and Company when I read it. What I learned was that we were giving our business clients all the wrong advice. I submitted my resignation and changed careers.
2 authors picked Up the Organization as one of their favorite books, and they share why you should read it.
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend's bestseller first among eighty books that "every manager must read."
This commemorative edition offers a new generation the benefit of Robert Townsend's timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get…