100 Books Like The Master Switch

At a time when new technology has delivered us to a world of misinformation, disinformation, and malinformation, we have lost our shared understanding of just what facts and truth are.

Jonathan Rauch helps us recall the importance of facts and truth to the liberal democratic process. He challenges us to reinstate knowledge and truth. 

Microsoft president Brad Smith’s thoughtful book is basically about responsibility in the digital age.

Smith takes an approach that is different from most corporate executive books in that he calls out the threats represented by digital technology his company is built on rather than trying to sugarcoat them.

Then he suggests responsible steps that everyone – individuals, public policy, and companies like his – should take to mitigate those threats.

I remember first reading Future Shock after buying a battered, orange-coloured paperback edition at a bargain price from one of the second-hand bookshops that once saturated London’s Charing Cross Road.

It hadn’t really occurred to me before how much the increasingly rapid technological changes around us might create a sense of shock—‘future shock’— for some people. It changed my thinking about the influence of technology on our world and the impact it has on people, society, economics, and politics.

Even after all these years, many of Alvin Toffler’s insights and ideas remain just as topical today.

Tech analyst and investor Azeem Azhar concisely pulls together his take on how the arc of technology has moved from linear to exponential both in its development as well as its impact on society and business.

Azhar brings great insight into how exponential growth – creating an “exponential gap” – has put strains not only on businesses, but also on government and society writ large. 

This book made a big impact on me because it shifts the study of culture in working-class China from familiar genres such as poetry to the vast domain of the digital.

Qiu argues that a working-class network society has taken firm shape in 21st-century China, made up of migrants, laid-off workers, retired people, young people, and small-scale entrepreneurs. In one sense, these people are the “information have-less” because they belong to the social classes typically on the wrong side of the digital divide.

But Qiu’s book shows that cheap internet access and extensive cell phone penetration in China have enabled the “have-less” to create class identity through their use of information technology. From community-building to memory-making, the book really nuanced my understanding of digital networks as a transformatively cultural force.

Shirky explained the fascination with how everyone becomes media long before TikTok was even a gleam in the eye of its founder Zhang Yiming. In this world that becomes louder, faster, and where attention is harder to come by we might think that it becomes every person for themselves. Not so. Communities become stronger and we enter the age of "We" rather than the age of "Me." A fascinating read on the power of organizations that don't rely on traditional organization hierarchies. If you want to know how good ideas spread in the 21st Century, this is a good book to read.

Information overload threatens our ability to educate ourselves, leaves us more vulnerable as consumers and less cohesive as a society, and diminishes control of our own lives. As such David Shenk offers numerous “Laws of Data Smog," i.e: Information is now plentiful and taken for granted. I was immediately impressed by his pithy observations: Putting a computer in every classroom is like putting an electric power plant into every home; education cannot be fixed with a digital pipeline of data. Too many experts spoil the clarity, and lead to the paralysis of analysis.

The law of diminishing returns, says Shenk, applied to the growing speed and abundance of information, will produce an infoglut that will no longer add to our quality of life. Infoglut is already cultivating stress, confusion, and, yes, ignorance. I have found this to be too true!

In a glutted environment, he says, the most difficult task… show more.

Tangle’s Game is a clever examination of the near future with an exploration of prejudice that is massively relevant in today’s society. The very best science fiction offers us a mirror to our own circumstances and situations. In the world of Tangle’s Game, we see the cultural behemoths of blockchain technology and social media as even more dominant forces than they are today.

Hotston uses this story to offer an informed and nuanced perspective on the world. Amanda’s descent from conformity highlights the ways in which we are measured and judged.

Accelerate is a book about data. The authors used data collected during their PhD projects in order to prove The DevOps is effective.

They have all sorts of different ways to measure DevOps, it sufficiency, and the fact that way more projects succeed when you do DevOps, rather than waterfall methodology.

The book essentially show can be used as evidence of return on investment when modernizing your IT department. I am a person who loves data, and thus I absolutely love this book. Also, if you listen to the audiobook version, one of the authors reads it to you and her personality really shines through in a fun way.

I really enjoyed listening to Nicole read a book about to me about data!

This might well be the least-read book on my list, but I hope that will change soon. Lanham is a Professor of Rhetoric who argues that Andy Warhol was the best economist of attention of the twentieth century, and an exemplar for the economy of the twenty-first, in which value is created through knowledge and attention. Lanham’s inspired distinction between stuff and fluff convincingly demonstrates that the modern economy is more about the experience, style, and packaging of the stuff, rather than the other way around. And that is a good thing. In one of the many digressions in the book he presents Friedrich Hayek as the Dadaist among the economists. This book is a wild ride, with insights on every page.